Maybe you feel like randomly telling the dA world about why you have such a passion for rose bushes in your garden. Maybe you have a digital art contest with a theme of hippopotamuses that you want to publicize. Whatever your reason, you want to write a news article. Fantastic. But how do you go about it so that your news ends up being viewed and faved excessively, rather than a weak 3 to 5 favs? Or if that's not important to you, what at least will get your article read? Every topic and purpose requires a different approach, but these are a few starters to make you a deviantArt news reporter pro.
1. Become a scientist of research and information.
Especially when writing an article of something non-dA related, such as world news or a special cause, back up your statements with solid fact. This does not mean, "Well, I heard from a friend of my cousin who heard from her gym teacher...," or even, "I read a news article about it." In order to be really creditable, get a couple of different sources. Whether it's through magazines, internet articles, or word of mouth, get at least 3-5 sources- the more creditable they are, the better. This also means looking for unbiased, or at least both sides of the biased, opinion. If you write an article, let's say, about how shooting tigers in India is wrong, don't just gather a bunch of info from the Save the Tigers Committee. Why do people shoot the tigers? Are they preying on livestock that makes up family incomes there? Is it just for sport? Basically, don't exclude information that doesn't serve your purpose just because it doesn't. As for things such as contests and other dA events, make sure to include all of the available and necessary information. Lazy people do not enjoy have to note the author to ask, "So where do I submit my entry?" And you will find that there are many lazy people, and these large numbers of lazy people will detract from the number of people involved in your event.
2. NEVeR EVR WrIT LK ThiS .
Do not use all caps, a mixture of caps and lowercase, excessive emoticons, or text/IM language when writing a news article. This will not only make your article extremely
difficult to read, but it will also make you seem like a joke. Sorry to be blunt, but it's true. The point of a news article is so that more people can learn about the information you're telling them about clearly. Try to also make sure that you have correct spelling and grammar when you write your news article; generally, as long as you don't have any major mistakes you'll be fine, but it adds to the crisp edge of your professionalism.
3. Try to make your article visually appealing.
This sort of carries on from #2, but basically, put some effort into your article. Maybe you could center the text, bold the important sections, et cetera. Make sure that your information is organized nicely. Formatting your article may not be a deciding factor on how good the article itself is, but making it visually appealing isn't going to hurt it either. To put it another way, would you rather sleep in the hotel room that has all the beds made and the floors vacuumed and the little tray of chocolate strawberries on the nightstand with the greeting card, "Have a Nice Stay!", or would you rather sleep in the room that needs a good coat of paint in some color other than greenish brown on the walls, has a bed that looks a little too rickety to sleep in, and just to top it off, has cobwebs in the corner? Maybe visual organization isn't as extreme as that example, but you should at least get the gist of what I'm trying to say.
4. Look at how other reputable dA reporters do their news.
It's never a bad idea to search through the news on dA and take a closer peek at the better ones, which could be either the ones with the most faves or the most positive response. How did that reporter organize their news? What did they include? What made you look at their article? This helps to give you some ideas and examples.
5. Choose a good title and write a good summary.
This is the first thing most people look at when they're browsing through the news section on dA! You need to make a good impression that will raise deviants' curiosity and interest. Make sure that your title pertains to your subject and is catchy; a witty tagline isn't out of place here. Also check that your summary actually relates to your article, and states the basic message without taking away the purpose of your article.
6. Spread the word!
Even real magazines and newspapers are publicized by being available at bookstores, drugstores, supermarkets, and bulletin boards! Why should your article be any different? Post a journal with a link to your news article, and if you can, encourage some of your friends to do the same. You can find groups that are related to your subject and ask them to post a blog about it. Forums and chatrooms aren't a bad idea either. Not everyone reads the news everyday, or looks at all of it, so let them know about your article!